For this Stranger Things × Chips Ahoy collaboration, we created fast-paced social content built to capture attention at the exact moment culture and product intersect. The focus was on immediacy recognizable visuals, tight pacing, and clear product moments designed to register instantly in-feed.

Rather than over-explaining the story, the creative was built to spark recognition and impulse reinforcing the limited-edition nature of the drop while staying flexible for social rollout. The result is short-form content designed to drive awareness quickly and support high-velocity campaign moments.