Working with HY.Q, we produced a social-first performance asset designed to translate athlete preparation into clear product value. The content focuses on real training, recovery, and readiness positioning HY.Q as a functional part of the athlete’s routine rather than a passive lifestyle add-on.

From concept through post, we prioritized clarity, pacing, and message hierarchy to ensure the product benefit lands quickly in-feed. The result is short-form creative optimized for engagement, repeat viewing, and conversion built to support both organic performance and paid social placements.