Working with Nike Swim and pro surfer Mason Barnes, we produced a social-first performance piece built for modern digital distribution. The content was designed to balance athlete authenticity with brand clarity delivering a narrative that resonates quickly, holds attention, and scales across short-form platforms.

From concept through post, we focused on creating platform-native creative that communicates Nike Swim’s performance mindset while staying flexible for organic and paid social use. The result is content built to perform in-feed, support campaign goals, and integrate seamlessly into a broader marketing strategy.